1952
A GIFT FROM A MAN TO HIS WIFE
The original “pink” Beauty Fluid is created by South African chemist Graham Wulff, inspired by his wife and other women who want deep hydration without the thick heavy creams of the day.
Late 1950s – Early 1960s
GLOBALIZATION
Oil of Olay starts becoming available to women across the globe.
1960s
NEW PERSONALIZED SKINCARE REGIMEN
Responding to women’s changing needs, the brand continues to improve its night cream formulas.
1980s
EXPANSION WITH A NEW ATTITUDE
Oil of Olay expands into cleansing as well as sensitive skin and intensive moisture variants, while adopting the new attitude “I don’t intend to grow old gracefully, I intend to fight it every step of the way.”
1990s
INNOVATION WITH A NEW NAME
‘Oil of Olay’ officially becomes ‘Olay’, and advances in research and technology allow the brand to move beyond hydration and cleansing into more proactive anti-aging skincare.
2000s
LEADING TECHNOLOGICAL BREAKTHROUGH
Harnessing the power of innovation and partnering with world-renowned dermatologists, Olay launches new products that work at the surface cellular level for younger-looking skin and that treat the root causes of skin concerns.
Today
YOUR BEST BEAUTIFUL
With beauty solutions for women of all ages, Olay reminds you that every day is a chance to be the best possible version of yourself.
TOTAL EFFECTS
INSIDE THE ALL-IN-ONE PRODUCT LINE
Formulated with a proven Vitamin Complex, Total Effects moisturizers nourish with moisture and revive skin to reduce the appearance of fine lines and wrinkles.
1. Fine lines and wrinkles: reduces the appearance of fine lines and wrinkles
2. Uneven tone: balances and evens out skin tones
3. Age spots: reduces appearance of age spots
4. Uneven texture: smoothes and evens out skin texture
5. Dryness: provides nourishing moisturisation
6. Dullness: gives skin a healthy radiance
7. Pores: minimises the appearance of pores
1. Help Protect skin against UVA and UVB rays
2. Nourish with a moisturizing skin-enriching vitamin complex to help keep skin looking healthy and rejuvenated.
REGENERIST
Look for products in the Olay Regenerist Collection that use Skin Energizing Technology
to accelerate the appearance of anti-aging results. Similar to your body’s metabolism, your skin’s surface cell energy declines as you age—making it less receptive to anti-aging ingredients.
REGENERIST LUMINOUS
The Regenerist Luminous Collection uses a Skin Brightening Complex to address the appearance of hyperpigmentation that clouds your skin’s natural luminosity.
Natural Pearls reflect light at different angles absorbing it layer-by-layer for a 3D effect that radiates energy and luminosity.
Healthy, luminous skin has a translucent, even texture that, like a pearl, absorbs light layer-by-layer for a natural glow from within.
FRESH EFFECTS
Fresh Effects, Olay’s instant rise-and-shine for your face, energizes skin with a boost of natural ingredients like honeysuckle and white tea, helping to achieve a fresh-faced ready look without the beauty sleep.
Even when you’re in a hurry: Fresh Effects Dewy Gel instantly moisturizes the skin and absorbs oil with its hint of powder. Plus, it offers a burst of cool and 24 hours of hydration. Skin is left feeling awakened and revitalized.
Instant beauty sleep. No sleep required.
COMPLETE
The first ever to introduce a lightweight moisturizer with UVA/B protection.
Its unique formula provides 48 hours of moisture and broad-based SPF protection. Then it goes deep into the surface—seven layers deep—to help nourish skin with its vitamin-enriched moisture.
Skin is radiant and healthy-looking. Protected and safe.
CLASSIC
Hydrate and repair give you timeless, beautiful skin for life.
My Skincare Adventure 